Social media sites for mums and mumpreneurs

Super_MumAttended the annual event of the year in Portslade’s social calendar today – the village fete! Aside from home made cakes and bagging a bargain Whistles red dress (v savvy) i bumped into lots of local mums. So… feeling inspired tonight to blog about some fabulous social media sites for mums and mumpreneurs.

According to a Rapleaf study, while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort. There’s been a lot of exposure for mummy bloggers, so Sony have decided to get the dads involved through the ‘here come the dads’ digidads project. So what online resources are available to social  mums?


Mums in control – is a new website for mums who mean business. It’s the UK’s fastest growing support and advisory service for working mums. The aim is to create an area for mums covering all aspects of what it is to be a working mum or mum in business (mumpreneur). How brilliant!

She’s connected – One woman two busy lives… sound like you? Does me. This is twitter for women with personal and business profiles, a blogging directory and lots more.

Supermummy – mumpreneur network, podcasts, radio show, groups, forums, magazine blimey this really is super mummy!

Everywoman – connects women in business. Online community all about female entrepreneurs helping each other to excel.

Essential business guide – From the amazing Julie Stanford the essential business guide is the best small business guide on the planet. The award winning Essential Business Guide is the only business book ever to win a Plain English Award and Business Book of the Year. Perfect if you are already running your business or just starting out.

MomLogic – Great videos and articles for parents

Blogher –  for women in the blogosphere. Lists nearly 10,000 female-authored blogs – a must read for anyone interested in learning about women in social media and joining the community.

Mom bloggers club – Where all the moms or mums  gather to blog.

ClubMom – is a place for mums to connect with other mums to ask questions and get answers from other moms on which they can rate and comment on.

iVillage – started in 1995, is one of the oldest sites for women. A bit too girly for me.

There’s lots more  Top 10 social media sites for women on Mashable and mommy bloggers  galore at alltops blogs for moms by moms but that’s all for now folks – motherhood calls!


Social media tips for journalists

newsRobert Peston the  BBC’s business editor has recently blogged about the future of news journalism. In his  Richard Dunn Memorial Lecture post he says

“Rather than total journalists, perhaps we are becoming Denis Waterman journalists as per “Little Britain”, i.e. we write the theme tune, sing the theme tune, and so on.”

Apart from making me smile the point he makes is that  in national and international news, convergence has already happened for TV, radio and newspapers. We all do video, audio and the written word. I had a chat with a journalist colleague recently about the best way to monitor news releases and blogs on the internet. It got me thinking about how journalists can use social media to reach other news hounds and how to measure the impact.

The web has changed the rules from communicating with the media to communicating directly with consumers, the primary audience is no longer ‘journalists’. There are many influential PR bloggers – see Steve Rubel’s micropersuasion blog for example, and resources like Gina Chen’s top 10 tips for journalists who blog.

10 Tips for reaching journalists through social media


  1. Optimise news delivery for searching & browsing – key words and key phrases have become more important
  2. Place links in news releases to deliver people to landing pages on your website
  3. Make sure you have RSS feeds on your website. Some journalists love rss feeds. RSS stands for “Really Simple Syndication” – it’s a format for distributing and gathering content from sources across the Web, including newspapers, magazines, and blogs
  4. Create an online media room
  5. Muck rack – follow journalists on twitter
  6. Pitch bloggers – being covered in important blogs will get you noticed by mainstream media
  7. Does your local reporter have  blog? Read it, comment on it, track back to it and start your own blog!
  8. Target one reporter at a time and pitch to the particular journalist direct
  9. Follow up potential contacts promptly
  10. Use social media monitoring tools to track conversations and mentions (see below)

Social media links for journalists

Social media monitoring tools for journalists


Google Caffeine – what does it mean for SEO?

Google logo

Google Caffeine Update is Google’s updated web search. Google Caffeine update will be rolled out in the next few months. Watch Mashables’s video on Google Caffiene on how it will affect search engine rankings. To test the Google Caffeine Update, go to and enter your search terms.  Noticed any differences in results from the existing Google homepage? I haven’t yet….

So what are the differences?

  • Real time information and social media (Twitter, FriendFeed, Facebook) seem to rank more highly
  • The index – the number of pages that are returned when searching is larger
  • Image or video search listings (called universal search) – are less obvious.  This may be because Caffeine update is still in beta as i can’t image that this is less important
  • It seems to index more individual pages on sites in some searches, less in other searches – again may be because it’s beta.

So, in a nutshell the results aren’t all that different yet and it’s difficult to notice any differences (yet).  What it does imply is that real time information, social media and updated content will be more important. Add to this is the Google’s focus on localised information e.g Google maps and it shows where to focus search engine optimisation energy. Time to start the blog, tweet your heart out and get social.

Google caffiene links