Facebook users in Brighton

flickr-986548379-imageHow many people use social media in Brighton? I thought i’d do a bit of research to find out the statistics  – harder than i thought! So i’m making a start with Facebook.

Just for info …the resident population of Brighton in 2001 was 247,817.

Facebook users in Brighton

I used the Facebook “advertising” option and these are the results based on facebook’s estimates (not entirely sure these are great estimates). The following statistics are based on the search criteria:

  • people who live in the United Kingdom
  • people who live within 25 miles of Brighton or Hove

Age group

  • Under 25 – 192,120 people
  • 26- 40 – 205,440 people
  • 41 – 55 – 82,720 people
  • 56 plus – 17,600 people
  • Men – 255,580 people
  • Women – 292,800 people
  • All age 18 and older – 477,760 people

Facebook isn’t the only social media tool, but it does provide a good example of the level of people locally who you could reach, and who are likely to have not been reached before other than through traditional marketing channels.

Social media usage statistics in Brighton & Hove – Part 1

Sometimes its hard to convince people of the impact that social media is having on peoples lives. Is social media a fad? Is social media the new cigarette? Or is it the biggest shift since the Industrial Revolution? View this video and make your own mind up…