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Internet Marketing, SEO & Social media for creative businesses

Webyogi provides creative digital marketing consultancy to start-up & small businesses, public & health sector, arts marketing, educational, social enterprises, ethical businesses and not for profit organisations.

Are you ready for the convergence of social media, search and digital marketing? Facebook, Twitter, Quora, Linkedin and Foursquare are turning internet marketing on it’s head. How can you make sure  your marketing strategy is ready to cope?

Whether you want to improve your SEO, create an online marketing plan, manage your own website contentget on  Twitter we provide a range of internet marketing services web design, blog, email, search engine and social media marketing services to meet your business objectives.

We have lots of experience in digital marketing and we speak plain English. We provide full integrated Internet marketing services :-

Our approach is ethical, flexible and honest tailored to your budget, needs and customers. Contact us here to find out more.

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SEO : keyword discovery tools

T1 golhe first stage in search engine optimisation is keyword discovery. Nothing works better than a good ‘thought storm’ to choose target keywords and phrases and plan your strategy. Keyword planning ensures that you focus your resources on valuable keywords – not targeting keywords that are ineffective.

Mike Moran and Bill Hunt call this the Goldilocks principle. Try to find keywords that are not too hot, not too cold but ‘just right’. The next stage is to use keyword tools to find out words heavily used by searchers, reveal variations and find out keyword demand. I use several keyword tools to make better decisions as over reliance on one tool can be misleading. The most useful  keyword discovery tools i have found are  :-

The first sabctage of keyword discovery can be very time consuming and represents 20% of seo work. Solid understanding of the ‘just right’ keywords and phrases is the most important aspect of search engine marketing. There are many seo resources on the web. The best ones (in my opinion) are on my blogroll so check them out for more information.

The best books i have read on seo and search engine marketing are:-

Google Caffeine – what does it mean for SEO?

Google logo

Google Caffeine Update is Google’s updated web search. Google Caffeine update will be rolled out in the next few months. Watch Mashables’s video on Google Caffiene on how it will affect search engine rankings. To test the Google Caffeine Update, go to http://www2.sandbox.google.com/ and enter your search terms.  Noticed any differences in results from the existing Google homepage? I haven’t yet….

So what are the differences?

  • Real time information and social media (Twitter, FriendFeed, Facebook) seem to rank more highly
  • The index – the number of pages that are returned when searching is larger
  • Image or video search listings (called universal search) – are less obvious.  This may be because Caffeine update is still in beta as i can’t image that this is less important
  • It seems to index more individual pages on sites in some searches, less in other searches – again may be because it’s beta.

So, in a nutshell the results aren’t all that different yet and it’s difficult to notice any differences (yet).  What it does imply is that real time information, social media and updated content will be more important. Add to this is the Google’s focus on localised information e.g Google maps and it shows where to focus search engine optimisation energy. Time to start the blog, tweet your heart out and get social.

Google caffiene links